American Express x Marriott Bonvoy

To demonstrate American Express’ longstanding partnership with Marriott Bonvoy, we created three social-first videos and highlighted three unique properties in the US that Card Members could enjoy.

As a Brand Strategist at Day One Agency, I developed the organic social strategy in collaboration with the team, and provided feedback/direction on the overall creative wrapper using social insights and trends to support. Additionally, I assisted with managing client comms and feedback, funneling all edits and revision requests to the creative team.

The campaign generated an average engagement rate of 2.59% and close to 272,000 views on Instagram.