Lyft Women+ Connect

To launch Lyft’s Women+ Connect feature, the first rideshare app to offer women and non-binary riders the ability to choose a woman+ driver, the team and I at Day One Agency developed a social strategy to raise awareness and build excitement for the new feature.

As a Social & Creative Strategist on the Day One Agency team, I researched for insights, analyzed post-performance data, managed content deliveries, provided creative direction on assets during post-production, and wrote copy for posts. We created over 10+ different assets that lived across Instagram and TikTok, see a few highlights below.