For the Amex Gold refresh, the team and I at Day One Agency were tasked with creating an event to highlight the new benefits —specifically, the $84 per year Dunkin’ credit.

Knowing that consumers think of the Gold Card as the best dining card — not just for it’s benefits, but also for how luxurious the metal sounds when you throw it down on the table. We decided to merge the prestige of the Amex Gold Card with the casual, on-the-go Dunkin’ brand, and pitched the concept of a high-end tasting experience with Dunkin’. Served on gold plates, customers ate their favorite Dunkin’ items in an elevated setting.

The event drove earned media and social coverage, with hits from Time Out, The Knockturnal (including IG), and Luxury Daily.