e.l.f. Cosmetics at Indy 500

To activate e.l.f. Cosmetics’ partnership with Katherine Legge at the Indy 500, the team and I at Day One Agency created assets to live on organic and paid social, in-app, online, and at the event. The team also designed bumper stickers and merch for the event.

Additionally, we launched a sweepstakes offering winners free Lip Oil Changes for a year.

As a Social & Creative Strategist on the team, I assisted in ideating concepts for organic social, and writing copy for all digital and IRL assets, including the merch and bumper stickers.