Calm Snooze Report & Sleep Hotline

To highlight the Calm App’s Sleep features and build awareness of the app’s non-meditation-related features, we launched the Calm Snooze Report and Sleep Hotline around the time of Daylight Savings. We also launched OOH ads across the United States, specifically targeting the sleepiest cities using the data in the report, as well as an organic social post inspired by old-school infomercials.

As a Social & Creative Strategist on the Day One Agency team, I researched to find consumer and cultural insights that would support our ideas, and pitched concepts to the client. Additionally, I worked with our team to develop the outline of the Hotline as well as the options and script for the hotline pre-recorded operating line.

The campaign was a finalist in the 2024 Shorty Awards for the Fitness, Health, & Wellness, and Integrated Campaign categories.